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Stories explore the essence of what it means to be human. The driving factor in all stories is change, both on an inner and outer level. This transformation is seductive; we are emotionally invested in the characters and their journey. We identify with the struggles of imperfect characters because we see ourselves in them.
Stories transform us, both when we listen and when we are the storytellers.
Here we share some examples from our courses, client testimonials, and inspiring articles.
If you want to learn storytelling together with communication professionals I regularly give a course at Berghs School of Communication. We work with My Story Canvas and Brand Story Canvas.